Purpose

ID Sales Academy

Built for Students' Unions. Designed for media sales success.

Why join the ID Sales Academy?

In many Students' Unions, media sales can feel isolating. Whether you are a dedicated seller or balancing media with other responsibilities, the absence of a peer network can dampen your confidence, slow your growth, and ultimately limit your Union's revenue potential.

That's why we are excited to launch the ID-Sales Academy, with a 2-day residential kick-off at Cheltenham Chase Hotel and Spa on Tuesday 20th and Wednesday 21st October 2026.

This transformative seven-month program is crafted exclusively for Students' Union media professionals. It will bring together a carefully selected group of peers to share best practices, exchange winning ideas, and cultivate the skills necessary to maximise commercial income for their organisations.

More than a training program, this initiative embodies a community of professionals who truly understand the unique challenges of media sales within Students' Unions.

What to expect:

01

Masterclasses

Participate in in-depth discussions on outreach strategies, CRM strategy, pricing models, and commercial negotiations.

02

Peer Collaboration

Enjoy a trusted space to address shared challenges with those who ‘get it.’

03

Commercial Confidence

Gain access to the tools, strategies, and support needed to drive meaningful revenue for your Union's charitable aims.

04

A Lasting Network

Relationships with fellow media professionals that continue long after the programme ends.

Ready to hear more?

We'd love to hear from you.

Drop your details in the form below and we'll get in touch.